Enrolling in Amazon Brand Registry 2024: An Exciting Step-by-Step Guide

amazon brand registry

In the bustling world of e-commerce, establishing a distinct brand identity is paramount. Amazon Brand Registry emerges as a powerful tool that not only offers brands additional selling benefits but also provides added protections and greater control over product detail pages. In this comprehensive guide, we’ll walk you through the step-by-step process of enrolling in Amazon Brand Registry, ensuring your brand gets the recognition it deserves.

Welcome and Benefits:

Amazon Brand Registry: an Exclusive Gateway

Amazon Brand Registry opens doors to a world of exclusive benefits for registered brands. These perks include heightened control over product listings, increased protection against unauthorized use of your brand, and enhanced marketing features.

Basic Requirements for Amazon Brand Registry


Ensuring Eligibility

Before diving into the enrollment process, it’s crucial to meet some basic requirements:

  • Brand Identity Permanently Affixed: Your brand name or logo should be visibly and permanently affixed to your products or their packaging.
  • Trademark Ownership: You must be the owner of a registered trademark for your brand name or logo. Alternatively, if you have a pending trademark application or registration, you’re also eligible for enrollment.

Trademark Considerations:

Navigating Trademark Requirements

When it comes to trademarks, Amazon sets specific criteria for eligibility:

  • Active Registered Trademark: If you possess a registered trademark, it must be active and issued by the designated government office of a country where Amazon operates.
  • Pending Trademark Application: For pending applications, ensure it’s secured from a designated government office in a corresponding Amazon store country.

Amazon Brand Registry Enrollment Process:

Timely Consideration

To kickstart the enrollment process, exercise patience. Wait at least 48 hours after submitting your application to the trademark office before initiating enrollment with Amazon. This buffer allows for due processing of your application.

Creating Amazon Brand Registry Account:

Laying the Foundation

Now that your trademark application is in process, it’s time to create your Brand Registry account:

  • Visit brandregistry.amazon.com: Head to the dedicated Brand Registry portal.
  • Use Seller Central Credentials: Log in using your Seller Central credentials. If you’re on an Individual selling account, consider upgrading to a Professional account for additional benefits.

Synchronizing Selling Accounts:

Seamless Access

For a smooth experience, ensure that the credentials for both your Seller Central and Vendor Central accounts are identical. This ensures seamless access between the two platforms.

Amazon Brand Registry Enrollment Form:

Providing Vital Information

The enrollment form is a pivotal step in the process. Here’s what you need to do:

  • Brand Name and Trademark Office Selection: Provide your brand name and select the corresponding trademark office.
  • Registration/Serial Number: Enter the registration or serial number of your trademark.
  • Logo Upload: Upload a high-resolution image of your logo for design marks.
  • Product Images: Furnish images of your products, clearly displaying the brand name or logo, permanently affixed.

Selling Account Information:

Defining Your Role

Specify your role as a seller, vendor, or both. Additionally, select the categories that encompass your brand’s products and provide ASINs for any existing listings.

Manufacturing and Distribution Info:

Insight into Operations

Share crucial details about your brand’s manufacturing and distribution:

  • Distribution Details: Indicate if your products are sold to distributors and specify the countries of distribution.
  • Trademark Licensing: Confirm if your trademarks are licensed to others for manufacturing purposes.

Verification and Submission:

The Final Steps

With all information provided, a verification code will be sent to your trademark correspondent for confirmation within 10 days. It’s important to respond using a Brand Registry case, rather than via email. Monitor the application status in the Brand Registry portal under ‘Manage’ > ‘Brand Applications.’

Additional Trademarks:

Expanding Your Portfolio

Once your brand is successfully approved, you have the option to add trademarks from other country offices. Simply navigate to ‘Manage’ > ‘Manage Intellectual Property’ within the Brand Registry portal.


Empowered and Ready to Sell!

Congratulations! Your brand is now officially enrolled in Amazon Brand Registry. With heightened control, protection, and marketing features, you’re set to thrive in the competitive e-commerce landscape. Happy selling on Amazon! 🛍️


Q1: Can I enroll multiple brands under a single trademark registration?

Yes, Amazon allows you to enroll multiple brands under a single trademark registration, provided that the brand names are associated with the same trademark.

Q2: How long does it take for the enrollment process to be completed?

The entire enrollment process, from submitting your application to receiving confirmation, typically takes around 10 to 14 days. However, this may vary based on individual cases and regions.

Q3: What should I do if I encounter any issues during the enrollment process?

If you face any challenges or require assistance during the enrollment process, it’s recommended to reach out to Amazon’s Seller Support for prompt and accurate guidance. Remember to provide all relevant details to expedite the resolution process.

Read our full guide here: Maximizing Your Amazon FBA Business: The Role of Brand Management Agencies: 5 Effective Strategies

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