How to Start an Amazon FBA Business: A Complete Step-by-Step Guide for Beginners (with 3 Models Explained)

Amazon FBA

Major Types of Business Models on Amazon FBA


1. Amazon Arbitrage:
Buying discounted products from online or offline retailers and sell on Amazon for a profit. It can be started with upto $1000+ budget

聽How to Find Products for Arbitrage?

  • For Retail Arbitrage, you need to scan a lot of products in physical retail stores through Amazon seller app or Selleramp sas smartphone app
  • For Online Arbitrage, you need to find sites and compare prices on the stores with Amazon listings and make sure you calculate costs and shipping etc. (List of 800+ sites to look for arbitrage products: )
  • Use Amazon鈥檚 profit calculator if you don’t have paid tools:


This is our criteria for Arbitrage products we find for our clients

  • Non hazmat
  • No approval needed on ASIN or Category
  • No bundling
  • $5+ net profit
  • Last 60 days price consistency. See charts as well
  • No oversized product
  • Small product
  • Non fragile
  • No liquids preferably
  • No alcohol based prducts


Recommended Categories:

Non gated products and categories

  • 路 Arts, Craft, and Sewing.
  • 路 Baby
  • 路 Home and Kitchen
  • 路 Kitchen and Dining
  • 路 Industrial and Scientific
  • 路 Office Products
  • 路 Patio Lawn and Garden
  • 路 Pet Supplies
  • 路 Sports and Outdoors
  • 路 Tools and Hardware
  • 路 Toys and Games
  • 路 Health & Households

You need to ensure that you’re selling authentic products. Amazon will prevent a seller from listing the product until the seller submits their application and get their category ungated.

For that purpose, Amazon will ask for distributor/manufacturer invoices, licenses, businesses, or other documents proving you are a legitimate reseller. Sometimes a category is ungated but its subcategories are gated. Also, Amazon gated categories changes with the passage of time

饾悊饾悮饾惌饾悶饾悵 & 饾悢饾惂饾悹饾悮饾惌饾悶饾悵 饾悘饾惈饾惃饾悵饾惍饾悳饾惌饾惉

*饾悊饾悮饾惌饾悶饾悵 饾悘饾惈饾惃饾悵饾惍饾悳饾惌饾惉

  • Gated category is a category that has required Amazon’s approval for sale. Amazon might require performance checks, additional fees, and other qualifications for certain products and categories. The categories are gated to protect both customers and sellers.
  • Amazon will prevent a seller from listing the product until they submit their application and get approved by Amazon.

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  • 鈥 Automotive
  • 鈥 Baby
  • 鈥 Health and Household
  • 鈥 Beauty
  • 鈥 Toys and Games
  • 鈥 Industrial & Scientific
  • 鈥 Electronics

饾悋饾悗饾悥 饾悡饾悗 饾悢饾悕饾悊饾悁饾悡饾悇 饾悁 饾悊饾悁饾悡饾悇饾悆 饾悅饾悁饾悡饾悇饾悊饾悗饾悜饾悩

Use the following sites to get ungated:

Websites To Get Ungated On Amazon In 2023!

Alliance Entertainment: Ungating in CDs, DVDs, toy brands, and electronic brands.

Frontier Co-op: Time-tested and proven to work for grocery, health, and beauty.

EE Distribution: Proven to work for various toy brands.

Lego Retail Site: For ungating Lego brands

Price Master: Ungating in health and beauty, over-the-counter, feminine hygiene, and topicals.

Shepher and Everest: Ungating in toy brands.

Empire Discount: Ungating in toy brands like Fisher Price and Star Wars.

Round Eye Supply: Ungating in restaurant supplies and various brands like hand cleaners and Dial.

Puzzle Warehouse: Ungating in puzzle brands, particularly Ravensburger.

Katy Texas Wholesale: Proven to work for grocery and other brands, but limited stock availability.

鉁匓rands official website and purchase 10 units..use that invoice

Buy 10 units of that brand and send Amazon that invoice.

More Ways to Get Ungated:

There are more ways to ungated聽


  • They will charge you a fee depending on the category and help you to ungated a gated category. They charge a HUGE AMOUNT to ungated a gated category. This is where the 2nd method comes in.
  1. There is a website ** **for the USA and ** **for the UK. These are the websites whose invoices are accepted by amazon.
  • . First of all, you have to find a product鈥檚 ASIN which is also being sold on price master.
  • . Apply for me-too listing. Now Amazon will ask for Brand Authorization OR Wholesaler invoice. That’s where Pricemaster comes in.
  • . Order minimum 10 units from Pricemaster and also provide pictures of the product to amazon
  • . Make sure your billing invoice should match with your address on the amazon seller central account
  • . Your category should now be ungated.


  • After doing all the above processes Amazon may still not ungate the category; you may try it again. SO DON鈥橳 ORDER YOUR INVENTORY BEFORE YOU UNGATE YOUR CATEGORY otherwise you will land in serious trouble.

*饾悢饾惂饾悹饾悮饾惌饾悶饾悵 饾悘饾惈饾惃饾悵饾惍饾悳饾惌饾惉

  • Ungated categories are those categories that do not have the above restriction; allowing sellers to list without an approval process.

饾悑饾悽饾惉饾惌 饾惃饾悷 饾惍饾惂饾悹饾悮饾惌饾悶饾悵 饾悳饾悮饾惌饾悶饾悹饾惃饾惈饾悽饾悶饾惉:

  • Home & Kitchen
  • Sports and Outdoor
  • DIY Tools
  • Arts and Crafts
  • Office Products
  • Tools & Home improvement
  • Health & Households

2. Amazon Wholesale:
Sell products of brands with their permission. It can be started with $3000+ budget. You will be needing a LLC, resale certificate from you state(US only), professional website and email, VAT number(UK only)


  • Recommended price to list a product on amazon is 10 to 15 to get well profit margin
  • Don鈥檛 go for a product which has only 1 FBA seller
  • Check sellers carefully
  • Amazon prefers FBA wholesalers then FBM
  • Amazon usually pay after every 14 days but for first time it may take 15 to 20 days initially
  • Reviews/rating matters to get more sales or buy box. Reviews 15 plus and ratting 4 and above.
  • 90 days or 180 days average BSR should preferable.
  • Amazon should not be selling or constantly out of stock
  • (Prime check) on left side to get to know about FBA sellers on products
  • Because fbm is not your competitors Buy box will be your 鈥榮 when you are in stock
  • Fba seller 3 to 4 minimums
  • Amazon should not be in stock. (Keepa can provide how many days amazon were out of stock or in stock in last 90 days)
  • Rating should be 4 plus
  • 50 or more reviews
  • BSR_ 1 to 60k Average BSR of last 90 days
  • Reviews not less than 50 to 100
  • New offer 5 to 25
  • Package weight. standard not more than 2 kg (recommended)


  • Easily breakable 鈥 made of glass or fragile nature
  • HAZMAT- that can catch fire easily and are dangerous to ship and store
  • Multiple variations 鈥 Hard to cope up in start
  • That differ in size, color and quality
  • It鈥檚 hard to guess which variation sells best.
  • Plugs into Electrical Sockets
  • Liability issues
  • Quality issues


  • Baby
  • Health and house hold
  • Home and kitchen
  • Industrial and scientific
  • Kitchen and dinning
  • Pet supplies
  • Art, craft and sewing
  • Office products
  • Patio, lawn and Gaulden
  • Sports and outdoor
  • Tools and home improvement
  • Toys and games

In Wholesale, your supplier is your asset. We have collected thousands of suppliers over the years you can get access to :


3. Amazon Private Label:
Make your own brand send it to amazon warehouse, amazon will handle warehousing, packing, delivery, and shipping. Requires $8K+ investment budget

Find proven products on Amazon, mark our competitor, copy that product and then start selling on Amazon.

Steps to follow for successfully launching your Private Label product:

  1. Product Hunting
  2. Patent Checking
  3. Sourcing and Logistics
  4. Launching and Ranking


  • Finding a suitable product for selling on Amazon.
  • Tools:
    • 路 Merchant Word:聽Use for finding products and main keyword (broad) search volume.
      路 Helium 10:聽It is a suite and has many other tools incorporated in to it which are:
      • Black Box: Use for finding products and their monthly sale, revenue, BSR, reviews, and price.
      • Magnet: Finding High-Volume and Highly Relevant Keywords for Amazon, CPR giveaways.
      • Cerebra: Same as Magnet, however, Reverse ASIN technique is used to get relevant keywords and CPR giveaways.
      • Scribble: List optimizer tool.
      • Frankenstein: It process keywords.
      • Keyword tracker: It helps us to know the rank of all our keywords along with the changes in ranking that are occurring.
      • Index checker: It checks which keywords are indexed by Amazon.
    • Jungle Scout:聽Use for checking price, rank, monthly sale, revenues, reviews, and opportunity scores.
    • 路 Viral launch: Same function as Jungle Scout, however, it also shows market trends and its own analysis (VL analysis) where it recommends if pursuing a certain product is a good idea or not
    • Keepa :聽It tracks the price of the product, so it can be used to monitor and analyze the average price of the product.

Recommended Categories:

  • 路 Arts, Craft, and Sewing.
  • 路 Baby
  • 路 Home and Kitchen
  • 路 Kitchen and Dining
  • 路 Industrial and Scientific
  • 路 Office Products
  • 路 Patio Lawn and Garden
  • 路 Pet Supplies
  • 路 Sports and Outdoors
  • 路 Tools and Hardware
  • 路 Toys and Games
  • 路 Health & Households

Ways to do product hunting:

  • 路 Use minus string method, for instance, type 鈥(any random value) ,-ihbdew2, and then search.
  • 路 Use the generic word in the merchant word, black box, amazon search bar, and then extract some two-tail keyword.
  • 路 Use coupon websites.
  • 路 See the stores of Amazon sellers.
  • 路 See for amazon best sellers.
  • 路 Alibaba
  • 路 AliExpress
  • 路 Pinterest or other social media sites.

Criteria for Product hunting for US market:

  • 路 At least 25 % of profit margin or a price greater than $25. (Ideally $25-$60).
  • 路Search volume must be at least 10k+
  • 路 Review rating must be at least 4 of 70 % of the sellers.
  • 路 Lower review the better usually we target average reviews less than 600.
  • 路 No Fragile item
  • 路 Maximum 4 variations are allowed.
  • 路 No brand Dominance and at least two sellers must be Non-Amz.
  • 路 In most cases, eatable items are not allowed but if you have certification and experience of several launches then it may be considered.
  • 路 Electrical items must have the required certification and must be inspected.
  • 路 Check relevant keywords. You must search for each keyword in the amazon search bar, and ensure that at least 70 % of the same product are shown.
  • 路 Use two tail and three tail keywords.

Criteria for Product hunting for UK market:

  • Minimum price 20 GBP (Ideally 20 GBP to 50 GBP)
  • Main keyword search volume 10k+
  • 50 % Of sellers must be earning 2000 GBP minimum.
  • Helium 10 search volume for 3 relevant keywords combine must be at least 10,000.
  • Use two tail and three tail keywords.
  • Maximum 4 variations are allowed.
  • No brand Dominance and at least two sellers must be Non-Amz.
  • Review rating must be at least 4 of 70 % of the sellers.
  • Lower review the better usually we target average reviews less than 600
  • No fragile item

Patent Checking:

The patent can be divided into two types:

  • Utility Patent: A utility patent is a patent that covers the creation of a new or improved鈥攁nd useful鈥攑roduct, process, or machine. We do not go for products having utility patents.

Design Patent: A design patent is a form of the legal protection of the unique visual qualities of a manufactured item. There is a chance of going into those products but you have to change the design by 40 %.

Sourcing and Logistics

  • Buy UPC from an authentic website, usually, a speedy barcode is used or get UPC exemption to save money.
  • Make dummy Listing and open case from Amazon, three-time in different times to inquire whether my product is gated or not. You can use the image of the supplier and simple content will suffice. After successful product hunting and patent checking, we move towards sourcing our products. We also see the bad reviews of the product and especially of our competitor so that later on we can convey improvements to our seller. Usually, we use China for sourcing because it is cheaper. First, take rough estimates from suppliers about your product, you can use RFQ, if your margin comes up around 25 % then proceed, otherwise search for other countries or leave the product. Following are the platforms that are available to us:
  • Alibaba
  • AliExpress
  • Made-In-China
  • Local Sourcing Agent
    Criteria for Selecting Supplier from Alibaba
  • Ideally should be at least 4 years old seller.
  • Must have a trade agreement.
  • At least 3 gems.
  • Response rate > 80 %.

Finalizing seller and some tips:

  • Shortlist at least 10 suppliers, fulfilling the criteria above.
  • You can use WhatsApp or WeChat to have a more personalized experience.
  • Start negotiating with them.
  • Start with the less amount of product then gradually increase volume and see price.
  • When showing pictures to the supplier, remove the logo of the product from the picture.
  • Order samples from 2 or 3 best suppliers while simultaneously ordering your product from your competitor. Once you have the sample, critically analyze it, you can use a drop test or ask an expert about the product.
  • Compare the quality of products with the quality of competitors. Then finally select the competitor having a similar quality to the competitor and lower price.
  • Ensure that the packaging is done according to your competitor.
  • Place the order.
  • Use trade assurance or Paypal to make payments
  • Usually 30 % is given in advance and 70 % after production.
  • Contact freight forwarder according to criteria as given for the seller.
  • You have to give 100 % upfront.
  • You can choose FOB, EXW, or DDP. However, it is a good practice to go for FOB so that the third part can be involved, and it is usually cheaper because the Chinese government may give some rebates over it.
  • Ensure that the master carton is of the exact size specified by the supplier, you can also take sign from the freight forwarder.
  • In the meantime, while an order is manufactured, start working on listing optimization.
  • You can also ask the supplier to show them the product during production and after production via video call or you can employ a third party for inspection. Furthermore, you can also ask the actual address of the industry and then tell him that my relative may visit there, just to have some impact on the mind of a supplier.
  • Plan for the inventory keeping in mind the giveaways.
  • Generate two labels: shipping labels and product labels.
  • Usually products weighing greater than 500 g are considered ocean products.

Listing optimization:

  • While the manufacturing is taking place, start with the listing optimization.
  • Use 3d images with white background, infographics, and lifestyle images.
  • Your product must cover at least 80 % of the image.
  • Hire professional freelancers for these services.
  • Ensure that all the main keywords are indexed in the listing. Hire some professional content writer for this purpose. You can also use scribble tool in helium to optimize the listing.
  • Do backend optimization of listing and use Browse Tree Guide (BTG) for selecting search word, platinum keyword, etc.
  • Check for the listing of main competitor and best seller on Amazon in this niche.
  • Amazon FBA has many steps to follow, it takes 2 to 4 months to follow all the steps and launch a great product.

If you found this guide helpful, we recommend checking out our other comprehensive resources. We have a Complete Online Arbitrage Guide for Beginners, perfect for those wanting to explore more e-commerce strategies. Also, our Complete Guide for Beginners on How to Start an Amazon Private Label is a great read for those considering the private label route. Finally, if you need more insights on the wholesale business, our Complete Guide for Beginners on How to Start an Amazon Wholesale Business offers deeper dives into the topic. Happy reading and best of luck with your e-commerce journey!

This is how we are working for our clients from all over the world. If you have any more questions, feel free to chat or call with us on WhatsApp.

WhatsApp Chat Link :
FB Messenger Chat Link :

Check case study on our website:

Happy Selling!
Firaas Dilawar 馃檪

5 thoughts on “How to Start an Amazon FBA Business: A Complete Step-by-Step Guide for Beginners (with 3 Models Explained)

  1. Carl says:

    I’m interested can you guys get in contact with me I would love to join a team of people that know what there doing Yeah so I’m in contact me please

  2. Sunny Rahman says:

    quick question: I have gurage full of assorted gift items from last 15 years. How’s the best way I can sale those items for maximum on Amazon platform.
    your kind best suggestion please.

    • ebrandx says:

      You will need to use Amazon seller app to scan the barcodes of all those products and calculate the profitability, competition, sales IP complaints in order to qualify them to sell on Amazon

  3. Pingback: What Is Amazon NARF (North American Remote Fulfillment) Program

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