How to List a Product on Amazon Without Brand Registry ? Fix Amazon Seller Error 5665

Error 5665


Amazon is trying to reduce the issue of hijackers and encourage sellers to trademark their brands and become registered.

How to Fix Error 5665?

Trademark takes money and time. So, here’s how you can list your name without a brand registry and fix the Amazon Seller Error 5665.

Some people in the “brand name” section put ‘Generic‘ or 2 letters abbreviation to save that product listing.

Problem: It may be stuck as ‘Generic usually it is being locked at ‘Generic’ if this show up

  1. You can delete the product listing and start again you will lose GSl barcode (no one wants to do)
  2. You have to get in seller central and get your brand-approved

Don’t go N/A route instead contact seller support before you create your product listing and just approve your brand name.

If the product is registered enroll with the amazon brand registry, if not contact seller support and mention the error 5665.

Seek Amazon help and visit their brand name policy and tell seller support you are having error 5665 and provide images of product packaging showing your branding with your brand name on it.

If you have finished a brand sample from your supplier it means everything is good just take a picture and send make sure it’s on the table or in your hand, they should accept after all this

If you don’t have a finished branded sample mostly have no branded sample because it’s much cheaper.

  1. Just take a picture of an unbranded sample then using Canva or Photoshop impose your logo on the unbranded sample send it to seller support
  2. Create a sample box mock up on photoshop or canva or word with your product logo on it print that out and glue the paper onto the unbranded product take a pic to send seller support.

There is a chance to notice that it is photoshopped and they may not approve.

Tips: Hold your product in your hand when taking a picture

Blur the logo a little bit.. the more natural it will be the more chances of approval

Create JPEG file instead of PNG

Name your files properly.

If you found this guide helpful, we recommend checking out our other comprehensive resources. 

We have a Complete Online Arbitrage Guide for Beginners, perfect for those wanting to explore more e-commerce strategies

 Also, our Complete Guide for Beginners on How to Start an Amazon Private Label is a great read for those considering the private label route.

 Finally, if you need more insights on the wholesale business, our Complete Guide for Beginners on How to Start an Amazon Wholesale Business offers deeper dives into the topic.


2 thoughts on “How to List a Product on Amazon Without Brand Registry ? Fix Amazon Seller Error 5665

  1. EUDIS MARTE says:

    Hi , I want to register a private label , I have a profesional account with cheap action as a seller. So I want to know step by step what to do to register it, I have the name , and I dont want to wait More thank 6 months to Start to sale upon approval. Also I think to Sell in the home and Kitchen catálogo,specifically Kitchen ítems. Is a good category ?

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